A blog or content hub with various news about wine shows that you have an extensive knowledge of a topic. It helps you appear as an expert in your field, and may encourage others to link to your site, further strengthening your authority and improving your SEO.

When choosing a topic for a content hub, consider the volume of information that you could cover and how frequently it will need updating. The structure of your hub should also take into account how easy it will be for users to navigate. Depending on the topic and how many articles are included, it is possible to build a content hub that has multiple pages and subpages that support the central theme. This type of hub is known as a ‘hub and spoke’ design, where the central pillar page presents the overall topic and links to more in-depth,’spoke’ articles on related topics.

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A hub and spoke can be based on any type of content, including blog posts, video and audio podcasts, webinars, image galleries, infographics, and downloadable tools. It is recommended to keep the overall experience consistent, with an internal linking system that makes it easy for users to move between different pieces of content.

A key tip when creating a content hub is to choose a broad topic with plenty of room for subtopics. For example, a hub on wine types would work best if there are between five and 20 wine types to choose from. A more narrow topic, such as a specific grape variety or celebrity wine, would be difficult to present in this format.